Tourism office unveils new campaign

Submitted by From Staff Reports on Tue, 02/02/2010 - 12:35

AUGUSTA — The Maine Office of Tourism introduced its new marketing strategy today, a response to a difficult 2009.

The new spring/summer 2010 ad campaign was presented to an audience of about 400 people attending the annual Governor's Conference on Tourism at the Augusta Civic Center.

The campaign continues the retail-based approach of a pre-holiday campaign introduced last year, "Shop, Dine and Stay." The previous approach had been to market the state as a whole. But the shift in approach actively promotes packages and special events.

The campaign, designed by Swardlick Marketing Group, emphasizes value-oriented getaways and authentic Maine experiences. The focus will be shifting toward television, online and niche print media.

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